JC Penney is offering free haircuts for children entering kindergarten through grade 6 throughout the month of August as the retail store gears up for back-to-school shopping and hopes to show off its new brand shops.
The retailer said it already has booked 160,000 hair appointments nationwide.
Nearly 700 stores nationwide have renovated their sales floor to make room for shops dedicated to Levi's, The Original Arizona Jean Co. and i jeans by Buffalo.
JC Penney said it also is starting a new charitable giving program, jcp cares. Donations in August will benefit 4-H and Boys & Girls Clubs of America.