Published January 13. 2013 4:00AM
A rebranded website for Groton-based Chelsea Groton Bank was introduced earlier this month.
The redone site dovetails with a new advertising campaign to emphasize and illuminate the many ways its customers benefit from the bank's focus on mutuality, or shared trust, purpose and respect.
"People want a bank that cares about them as individuals, keeps their assets safe, guides them through financial decisions and helps them reach their goals. That's why our customers come to us," said Chelsea Groton Bank President and CEO Michael Rauh in a statement.
To enliven the mutual concept in its brand strategy, the bank last year premiered a freshened logo, a new radio, print and online ad campaign, and tailor-made loan products and services to appeal to its customers.
The bank plans to roll out other updated signage and décor, state-of-the-art telecommunication equipment and more in the months ahead.
For more information, visit www.chelseagroton.com.