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    Thursday, April 18, 2024

    Dunkin’ Donuts pushes ‘upsell’ in afternoons

    If an iced coffee from Dunkin' Donuts is part of your afternoon routine, expect a nudge to buy a cookie or doughnut you didn't plan on. Dunkin' Brands CEO Nigel Travis said in a phone interview Thursday that the company is pushing to get its cashiers to "upsell" to afternoon customers. It's part of an effort to increase sales after stores have emptied out after the morning rush.

    Upselling of this kind is common. Who hasn't been asked "Would you like fries with that?" But it's not a strategy Dunkin' has aggressively pushed in the past, because most the chain's business is in the morning when speed is the top priority.

    - Associated Press

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