Jimmy Dean is coming to dinner - and lunch, too. The sausage brand started by the late country singer of the same name is hoping its new bowls and sandwiches can lure eaters at other meals.

Jimmy Dean, owned by Hillshire Brands, is rolling out 16 microwavable products that cost around $3 each, including a pulled pork sandwich and grilled steak bowl.

Hillshire's expansion into products that aren't made entirely out of meat has been critical in helping fatten profit margins. With foods like sandwiches and bowls, meat is just one of several ingredients - meaning profit margins are much higher.

- Associated Press