If you’re selling a product or service in eastern Connecticut, you’ll get great results from advertising with The Day Publishing Co.

No other newspaper in Connecticut comes close to matching The Day’s household coverage. And no other website matches the reach of theday.com. Let us put our powerful reach to work for you!

The Day and theday.com are the leading news and information sources for Southeastern Connecticut. Reflecting the diverse spirit of the region, The Day newspaper and theday.com website deliver up-to-the minute stories, in-depth special reports, the best regional listings and cutting-edge entertainment coverage.

More than 6 in 10 adults said The Day newspaper and theday.com website are the source they rely on most when they’re planning to shop (Source: Belden, 2005). If you want to reach Southeastern Connecticut, it takes only a single Day to do the job!

The Day newspaper and theday.com are the most powerful media buy in eastern Connecticut.

• The Day is the largest daily newspaper in this region, reaching more adults than all other dailies combined.
  • Our Sunday circulation is 43,784 (Source: 2006 ABC Audit) 
  • We were named Newspaper of The Year in 2007 by the New England Newspaper Association.
• Our website -- theday.com – is the leading media website in this region, attracting more visitors than all other local websites combined. (Source: Belden, 2005).
  • Theday.com generates more than 650,000 monthly visits of and more than 6.5 million monthly pageviews (Urchin, May 2007).
  • More than 26,900 unique users visit the site each month, and 90% have made a purchase in this area in the past 12 months. (Belden Interactive, 2007).
  • Visitors to theday.com are an affluent, educated group, and 70% are younger adults in their key buying years (25-54).
  • 4 out of 5 visitors to theday.com are employed – a far greater percentage than market adults. And their average household income is $79,200 (Belden Interactive, 2007).