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theday.com users are educated, affluent and web-savvy.
Gender:
Female (50.7%) Male (49.3%)
Income:
Over $75K (34%) $50K-$74K (24.3%) over $100K (7.5%) Median Family Income $57k
Age:
18-24 (12.4%)
25-34 (21.4%)
35-44 (24.9%)
45-54 (25.3%)
others (16%)
Median Age 39
At-Work Users.
64% of theday.com users log on at work every week. These "At-Work" Internet users
are a highly attractive demographic group.
- Are most likely to visit news sites.
- At work Internet users have a significantly higher household income and are much
more likely to authorize company spending than non-work users.
- Compared to non-work users, they are also more likely to visit retail, financial,
computer/software and travel sites.
- Attitudes toward Internet advertising are generally more positive among At-Work
users.
- Daytime on the Internet is prime time for At-Work users.
- The "At-Work" audience uses the Internet more than any other medium during the week!
Source: theday.com registration
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Daily Page Views (Avg.)
203,000
Daily Unique Visitors (Avg.)
12,000
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